Hi, I’m Lily Biglari

I turn "hmm?" into "ahh!" with Figma, empathy, and way too many tabs.

Scaleable Design System

NHS Patient Portal Redesign

NHS Patient Portal Redesign

Student Collaboration UI Design Project

About me

I’m a Senior UX/UI Designer specialising in complex B2B products across healthcare and utilities.

I translate user insight into scalable design solutions that improve workflows, increase usability, and support business outcomes. My experience spans data-heavy platforms, design systems, and end-to-end product design.

I focus on solving the right problems and designing solutions that deliver measurable impact.

Some of my recent work

NHS patient portal redesign

A targeted redesign of the patient portal to improve engagement and usability, while retaining key structures to minimise development effort.

Scaleable Design System

Designed and implemented a scalable design system from the ground up, introducing structured components and tokens to improve consistency, accessibility, and efficiency across the product suite.

Utilities Product Builder web application

And end-to-end design project to create a product builder module for utility suppliers to effortlessly take products to market.

  • NHS patient portal redesign

    A targeted redesign of the patient portal to improve engagement and usability, while retaining key structures to minimise development effort.

  • Scaleable Design System

    Designed and implemented a scalable design system from the ground up, introducing structured components and tokens to improve consistency, accessibility, and efficiency across the product suite.

  • Utilities Product Builder web application

    And end-to-end design project to create a product builder module for utility suppliers to effortlessly take products to market.

My approach

Design Thinking Methodology

Design Thinking is a non-linear, iterative and solution-based approach, which puts the user at the centre. It involves a continual process of empathising, defining (the Problem), ideating, prototyping, and testing. It is a great guiding framework for tackling complex problems, by reframing them in a human-centric way.

I am ready to help companies with a focus on social impact, build a more user centric experience with their product(s) and promote user engagement using the principles of Design Thinking.

My skills

  • User research and testing

    Industry-specific

  • User journeys / personas

    Industry-specific

  • UX copywriting

    Industry-specific

  • Information Architecture

    Industry-specific

  • Wireframing / prototyping

    Industry-specific

  • Visual communication

    Industry-specific

  • Interaction design

    Industry-specific

Industry-specific

Core skills

  • Creative thinking

    Core skills

  • Problem solving

    Core skills

  • User empathy

    Core skills

  • Communication

    Core skills

  • Project management

    Core skills

Tools

  • Figma

    Tools

  • AdobeXD

    Tools

  • Framer

    Tools

  • Salesforce

    Tools

  • Miro

    Tools

  • Airtable

    Tools

  • WordPress / Elementor

    Tools

User research and testing

Industry-specific

User journeys / personas

Industry-specific

UX copywriting

Industry-specific

Information Architecture

Industry-specific

Wireframing / prototyping

Industry-specific

Visual communication

Industry-specific

Interaction design

Industry-specific

Creative thinking

Core skills

Problem solving

Core skills

User empathy

Core skills

Communication

Core skills

Project management

Core skills

Figma

Tools

AdobeXD

Tools

Framer

Tools

Salesforce

Tools

Miro

Tools

Airtable

Tools

WordPress / Elementor

Tools

  • An NHS provider

I have worked with

An NHS provider

©2026 Lily Biglari